by James Stokes
This must read for everyone involved in the visual arts and crafts includes new chapters on sponsorship, working from home, hobbyist vs professional and the role of design in serial production, while information on income tax, copyright, finance, marketing, selling, pricing and costing have been updated and expanded.
What the reviewers have said:
‘Occasionally a book comes onto the market which fills a need so completely that it becomes impossible to imagine what life was like before its existence’ – Australian Artist
‘An excellent manual for economic survival’ – Craft Victoria
‘Anyone who wants to set up in business must read this book’ – Sydney Morning Herald
The critics have been unanimous in their praise for the first two editions of this valuable handbook. Back by popular demand, this larger format, revised and updated third edition is essential reading for everyone involved in the visual arts and crafts: whether a practising professional, struggling beginner, student, teacher or arts administrator.
New chapters are included on sponsorship, working from home, hobbyist vs professional, and the role of design in serial production, while information on income tax, copyright, finance, marketing, selling, pricing and costing have been updated and expanded. The case studies are artfully interwoven, providing variety and motivation.
James Stokes, a Lecturer in Art and Business at the University of Newcastle, writes with clarity and simplicity. He demonstrates that those with outstanding creative talents can be successful business people.
